Marketing Ideas

For Fitness Trainers

Your Best Marketing Tool

The best marketing tool that you have at your disposal; the one that doesn’t cost anything to implement is the quality of your training session. Your sessions are the foundation that the rest of your marketing efforts are built on. Offer great sessions and everything else will fall into place.

Campaign Overview

Never stop learning, don’t be afraid to try new things and regardless of what you might be going through, keep your energy levels high and your client excitement even higher.

People have a lot of workout options. You’re not the only fitness trainer in town, you’re not the cheapest, and you’re not the most convenient option.

Your clients are going out of their way to workout with your. They chose your services and are paying you to give them a great workout – every single time.

You owe it to them (and your business) to give them the absolute best experience possible.

See Action Steps Below…

Action Steps


Be Humble and Never Stop Learning

Some business owners are harder to get a hold of than others. Start making a list of local businesses and get out there and introduce yourself.

I’m sure you already know a few business owners who might be interested in this quick project. Start with those as it’s quicker and typically easier to set up.

Here are a few business ideas:

  • Chiropractors
  • Spas, Salons and Massage Clinics
  • Healthy Food Restaurants
  • Grocery Stores (privately owned stores are typically easier)
  • Anything Beauty Related
  • Real Estate Agents (yup, they usually have influence within certain neighborhoods)

Engage With Your Clients

Every business want additional exposure. The key here is to focus the attention of this project on them and helping them gain free publicity through your web site. Now, although it’s not necessary, I suggest that you use their service a few times before moving forward. This will help make the process much easier as you will know exactly what they have to offer.

When creating content for your web site using another business, you are only limited to your imagination. I think the two easiest methods are:

Interviews – This can be done in person or via email. Simply have a few questions pre-written for the business owner and allow them to share their business model and personality with you. Think about questions that would encourage your current clients to try this business.

Reviews – Sometimes interviews can be a little time consuming to set up. If you’re a customer of this business, you could write a positive review about the business, share it with the business owner and ask them if it’s okay for you to share the review on your web site. As long as it’s a positive review, they’ll be thrilled and feel like they owe you one… 


Don't Be Afraid To Change It Up

You should be comfortable creating and publishing posts / articles on your web site. Use the content from the interview or review to create a post about the featured business. Remember, you can keep it simple with just plain text or you can get creative and add images, videos and audio clips. This doesn’t have to be a masterpiece, just make sure you get it done.


Focus On Results

Don’t forget to add a featured image to your post. Remember, this image will display on certain social media sites when shared. Now, share the article with your social media accounts and if you have a newsletter, create a quick email with a link to the article.

Here’s the important part. Make sure the business owner knows exactly how to share the article with his or her following. Have them share the article on their social media accounts and have them link to the article any way they can (their newsletter or web site).

The goal with this is to generate traffic to your site and then convert those visitors into clients by offering them a gift card to your jump-start program.

Promotion Notes & Ideas

  • This section is designed to be more of a reminder than anything else. As a trainer, you know everything in this section. Sometimes, we get distracted with daily life events and we need a reminder. Remember why you decided to become a trainer in the first place.

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