Marketing Ideas

For Fitness Trainers

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If you have an existing client base, then referrals are the fastest and most cost effective source for new clients. In this section, I’ll show you how to easily create an internal referral system.

Campaign Overview

You want to give yourself as many chances as possible to be found online. People have different preferences in how they search for products and local services.

Your site needs to be registered in as many online places as possible. Remember, just because you don’t use a certain directory doesn’t mean that your clients are not either.

In this section, we’re going to make sure you are set up with the two main directories along with a few additional tips to help you get the most out of these resources.

See Action Steps Below…


Action Steps


Get Your Business Listed On Google

I like to use business card or credit card size cards for these referral gift cards. Any bigger, and people will have a hard time keeping them with them at all times. People can carry a few extra business cards with them – especially when they know that they can earn cash for passing them out.

The front of the gift card should be simple and to the point. I use the follolwing elements:

  • An image that immediately shows that there is a value associated with this card
  • A dollar value amount
  • a line of text that reads “see back for details”

That’s it. The front of the card should be simpe and to the point. Don’t try to cram too much information on a little gift card.


Get Your Yelp Reviews Going

The back of the gift card should give clear instuctions as to how someone can claim their gift card. You can add a phone number if you like and the phrase “first time members only” just to avoid any potential issues.

Be sure to include an additional incentive for the participant to actually bring the gift card with them. This way, you can track who the giver was and reward them as promised.

I simply leave a white bar at the bottom of the card where I can print the name of the person that I want referrals from.

If you want to create urgency, you could also add an expiration date to your gift cards. This will also help avoid any surprises when someone walks in years later with a promotion that you completely forgot about.


Other Directories

Although Google and Yelp are the dominating directories right now, you should also consider submitting your site and taking advantage of the following:

  • Facebook Business Page
  • Bing Local
  • Yahoo Local

Promotion Notes & Ideas

  • Encourage your clients to leave positive reviews on as many networks as possible. Maybe offer an ethical bribe. For example, offer 2 free personal training sessions or semi-private sessions to anyone who posts a positive review on both yelp and google.
  • Submit all relevant information including your web site url. Make every listing look as complete and professional as possible. Add images, your logo and if possible, mention your gift card and make it easy for new potentiol clients to use your code “GETFIT”

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